The Smokey Bear Story

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Map of Ellwood Oil Fields Damaged by Japanese Shelling Off California Coast

Ellwood Oil Fields Where Japanese Submarines Attacked in 1942

During World War II, Japanese submarines off of the Santa Barbara Coast fired shells making an oil field explode near the Los Padres National Forest. This created a fear in Americans. People were concerned that wildfire could be used as a war tactic in the forests off of the Pacific Coast. The Cooperative Forest Fire Prevention (CFFP) program was created to bring light to wildfire prevention by reducing the number of human caused fires. Eventually, this program led to the creation of Smokey Bear as an influential wildfire prevention icon. Smokey is now recognized by 96% of adults – a recognition rate that is comparable to that of the President and Mickey Mouse!

Smokey Bear’s Involvement With Wildfire Prevention

Wildfire Prevention Poster With Animals From Disney Movie Bambi

Original CFFP Bambi Wildfire Prevention Poster

In 1944, the CFFP program decided to use Bambi characters as symbols for fire prevention on a poster. Using the Disney animals as symbols for wildfire prevention was successful, so the U.S. Forest Service authorized CFFP to create its own animal symbol – Smokey Bear. Smokey’s first appearance was on a wildfire prevention poster in 1944. Initially, his catch phrase was “Smokey says – Care Will Prevent 9 out of 10 Forest Fires.” Then, his slogan changed to “Remember… Only YOU Can Prevent Forest Fires” in 1947. By 1952, Smokey Bear was attracting commercial interest, so an Act of Congress removed him from public domain and placed him under the Secretary of Agriculture. The fees and royalties collected for the use of Smokey Bear are used for wildfire prevention education. Currently, Smokey’s catch phrase is, “Only YOU Can Prevent Wildfires.”

The Smokey Bear Mascot

In 1950, a young bear cub sought refuge in a tree during a fire in the Capitan Mountains in New Mexico. He was burned badly, so firefighters saved him. The bear cub’s touching story earned him the name ‘Smokey.’ The bear cub’s moving story gained a permanent home at the National Zoo in Washington, D.C. He became the living symbol of Smokey Bear. Unfortunately, he passed away in 1976. Smokey was buried in State Historical Park in Capitan, New Mexico. Now, the park is named Smokey Bear Historical Park after his legacy.

Sign in Smokey Bear Historical Park Noting the Location Where Smokey Bear Was Found

Smokey Bear Historical Park Where the Smokey Bear Mascot Was Found

Smokey Bear Fun Facts

• His name is Smokey Bear, not Smokey the Bear. This naming confusion came from a song written as an ode to Smokey, and the songwriters added ‘the’ to improve the rhythm.

• Smokey receives so many letters that he even has his own zip code – the President is the only other individual with his own zip code. Anyone can send a letter to Smokey Bear at “Smokey Bear, Washington, DC 20252.”

• He is a Disney Star! Smokey made an appearance in a Walt Disney movie In the Bag.

• Smokey Bear has a Twitter @smokey_bear

Sources

www.smokeybear.com
https://www.fs.usda.gov/features/story-smokey-bear
https://www.smithsonianmag.com/history/brief-history-smokey-bear-180972549/

RedZone booth at RAA conference, 2019

RedZone Software goes to Orlando!

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This week, RedZone Software is in attendance at the Cat Risk Management Conference in Orlando, FL. The conference is hosted every year by the Reinsurance Association of America (RAA). The event brings leading global experts together to meet and discuss catastrophe risk management. Representatives from all across the industry were present, including: reinsurers, modeling companies, researchers, regulators, and academics. As the conference subtitle for 2020 indicates, attendees are experiencing “Forward Looking Catastrophe Risk Management”! This is RedZone’s 3rd year in attendance featuring the RZRisk and RZExposure solutions we offer.

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The Mississippi River Levees Could Struggle this Hurricane Season

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Mississippi River Flooding

The Mississippi River entered flood stage on February 17, 2019 and remained in flood stage in New Orleans for a record 292 days. In an average year, the river runs around three to five feet deep through New Orleans heading into Hurricane Season. This week, the river just dropped under eleven feet deep. A large hurricane, like Katrina, can add twelve feet to the river depth, which would push well beyond the levee height and cause widespread flooding. Read more

Doug Lannon and Cal Fire Department

Operation Santa Ana – 20 Year Anniversary

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June 2019 marked the 20th year anniversary for Operation Santa Ana. Doug Lannon, a retired Cal Fire Assistant Chief from the San Bernardino Unit and current Senior Wildfire Liaison for RedZone, served as the keynote speaker to kick off the training event for this year’s inspection assignments at the Southern California Edison Inc. Training and Educational Facility.

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GIS and the Fire Service

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With the duties assigned to fire agencies becoming more daunting as the population continues to grow, and climatic conditions favor worse fire behavior, the service has adopted GIS as a means to combat these ever changing factors. In this blog, I briefly touch on some of the aspect that GIS software programs have been implemented in the fire service to help mitigate some of the issues related to the disasters they face on a daily basis.

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New PBS Documentary: Inside The Megafire

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A recent PBS documentary that aired in early May 2019 details accounts of California residents that fled for their lives during the 2018 fire season. It also extensively looks into extreme wildfire behavior, exploring how forestry practices, climate change, and physics play a role in fire activity.

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Wildfireintel.org: Your Source for Intelligence and Discussion

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The 2019 wildfire season is about to start. So far this year major fires have already igniting across Texas, Oklahoma, and the Southwest. As we move into the summer months, increasingly warm and dry conditions will continue to fuel the threat of wildfires. The National Inter-agency Fire Center released their fire potential outlook for summer months, predicting an above average fire season for all of the twelve western states making wildfire intelligence gathering even more essential. This foreboding outlook comes on the heels of another (2018) Fire Season that set multiple records.

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View of the north end of Resurrection Bay at Seward, Alaska, about 75 km from the epicenter. An overturned ship, a demolished Texaco chemical truck, and a torn-up dock strewn with logs and scrap metal are visible. At Seward, a community of about 2,300, a section of the waterfront slid into Resurrection Bay. Waves spread in all directions, destroying the Alaska railroad docks, washing out railroad and highway bridges, and piling railroad rolling stock into giant windrows of wreckage. The waves left a shambles of houses and boats in the lagoon area, some still looking relatively undamaged and some almost completely battered. The waves spread flaming petroleum over the waterfront, igniting the rolling stock, the electrical generation plant, and some residences. Resurrection Bay received $14.6 million in damage. Eleven fatalities occurred in the Seward area. (Source: NOAA/NCEI, US DOI)

Do You Live in an Area of High Tsunami Risk?

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Just as the Midwest United States is known as ‘Tornado Alley’ and earthquakes occur along fault lines more regularly than other locations, there are coastal areas at increased tsunami risk. As discussed previously, tsunamis are mostly caused by intense and sudden seafloor motion. While the first ideas to come to mind may be earthquakes and volcanoes (among others), the coastal areas most near these events are not necessarily the area(s) at highest risk.

Tsunami evacuation signs from around the world, posted in areas of high tsunami risk (L to R: Thailand, California USA, Colombia, Japan; see end for credits)

Tsunami evacuation signs from around the world, posted in areas of high tsunami risk (L to R: Thailand, California USA, Colombia, Japan; see end for credits)

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California Utilities Adopting Technology to Prevent and Combat Wildfires

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New Regulations Forcing Compliance

California utility companies have been working to address their liability to the growing risk for massive wildfire events. The California Public Utilities Commission, CPUC, has stringent rules and guidelines for maintenance and mitigation, and has often held utility companies liable to the damages caused by their equipment starting fires. Senate Bill 901, named The Utility Wildfire Mitigation Plans Bill, outlines further requirements for utilities to provide the state with plans to prevent, combat, and respond to wildfires in their service territories.  It allows for CPUC to review and modify these plans before the utility is allowed to adopt the plan. Read on to learn how these companies plan to combat this ever increasing threat. Read more

RedZone booth at RAA conference, 2019

RedZone Software goes to Orlando!

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In Late February RedZone Software CEO Clark Woodward and COO Michael Flannery attended the Cat Risk Management Conference in Orlando, FL. The conference is hosted every year by the Reinsurance Association of America (RAA). The event brings leading global experts together to meet and discuss catastrophe risk management. Representatives from all across the industry were present, including: reinsurers, modeling companies, researchers, regulators, and academics. As the conference subtitle for 2019 indicates, attendees are invited to look toward “The Future of Catastrophe Management – 2020 and Beyond”! This is RedZone’s 2nd year in attendance featuring the RZRisk and RZExposure solutions we offer.

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